International Student Recruitment
Your Purpose, Our People
The Premise of Market Entry
Market Entry offers In-Country Representative and Operations Management for Institutions looking at India and South Asia as a new market, or wish to expand and diversify the existing student body of international students from this region. India has a massive student population of 315 million - the largest in the world with the highest number of college-entering students! Market Entry provides access into this rich student community, managing your operations in South Asia via local representatives, appointed for fulfilling your student recruitment goals.
No need to establish an overseas office, overstretch your team or marketing resources, or invest significant time in connecting with qualified students. We get the job done for you! Market Entry helps you gain access to the South Asian market, based on a careful analysis of past experiences, trends, existing channels, and changes in marketing practices, all of which are continuously evolving.
Among the 50,049 students who went abroad in 2018, approximately 20% enrolled in Malaysia, 16% in US universities, 14% in UK, 13% in Australian, 6% in German, and 5% in Canadian universities.
The outbound mobility from Sri Lanka is expected to exceed 32,000 students by 2027, a roughly 80% increase over the current UNESCO benchmark.
The number of outbound students from Nepal jumped four-fold to 63,000 in the last 5 years. Top destination markets for these students are Australia, Japan, and USA.
COLLEGE & UNIVERSITY CLIENTS
What our Partner Institutions say about Us
“Working with Market Entry has been a total positive experience. It has helped create a presence of our university all throughout India and in South Asia. Currently, we have seen an increase of about 30% with regards to applications being completed and submitted. I believe this will result in more international students on campus and it will also increase our overall diversity on campus. Market Entry brought great connections and experience into this collaboration to help spread our presence across South Asia. They helped us develop a strategy for recruitment, helped us prepare marketing materials and made suggestions on what events to attend to recruit potential students. If your university is investigating whether Market Entry could help you with recruiting international students, I would highly recommend you working with them.”
“By way of this letter, I would like to share my strong recommendation for the Market Entry program, for US institutions aiming to grow their well-qualified applicant pool. The directors of Market Entry have gone above and beyond to be responsive and innovative. The Market Entry has enabled greatly expand and speed up our engagement of applicants and influencers. UNT would like express our sincere appreciation for our excellent partnership. ”
“We highly value the insights of Market Entry leadership and staff, on proposed recruitment activities that inform our enrolment management strategy. They have great expertise in India, and we are just at the beginning stages of increasing our University’s market presence in Bangladesh and Nepal; we have yet to turn our attention to Sri Lanka. Since the in-country representative got on board with Market Entry, we have seen an increase in applications and admits from India and Nepal. For Fall 2019, master’s admits are up 51% over the previous year, and overall graduate admits from India are up by 36%.”
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